Privacy and Policy

Privacy Policy

We are committed to protecting your privacy. Contact us if you have any questions or concerns regarding the use of your personal data and we will be happy to assist you.

By using this site or/and our services, you consent to the Processing of your Personal Data as described in this Privacy Policy.

Definitions

Personal Data – any information relating to an identified or identifiable natural person.
Processing – any operation or set of operations which is performed on Personal Data or on sets of Personal Data.
Data Subject – a natural person whose personal data is being processed.
Minor – a natural person under 16 years of age.

Data Protection Principles

We are committed to the following data protection principles:

  • Processing is lawful, fair, transparent. Our processing activities have legitimate grounds. We always consider your rights before processing personal data. We will provide you with information regarding processing upon request.
  • Processing is limited to the purpose. Our processing activities correspond to the purpose for which the personal data was collected.
  • Processing is done with minimal data. We collect and process only the minimum amount of Personal Data required for any purpose.
  • Processing is limited with a time period. We will not store your personal data for longer than necessary.
  • We will do our best to ensure the accuracy of the data.
  • We will do our best to ensure the integrity and confidentiality of the data.

Rights of the interested party

The interested party has the following rights:

  1. Right to information – this means you need to know if your personal data is being processed; what data is being collected, where it is obtained from and why and by whom it is being processed.
  2. Right of access – means you have the right to access the data collected from/about you. This includes the right to request and obtain a copy of the personal data collected.
  3. Right to rectification: This means you have the right to request rectification or erasure of your personal data that is inaccurate or incomplete.
  4. Right to erasure: In certain circumstances, you may request that we erase your personal data from our records.
  5. Right to restrict processing – meaning where certain conditions apply, you have the right to restrict the processing of your personal data.
  6. Right to object to processing: This means that in some cases you have the right to object to the processing of your personal data, for example in the case of direct marketing.
  7. Right to object to automated processing: This means that you have the right to object to automated processing, including profiling; and not to be subject to a decision based solely on automated processing. This right can be exercised whenever there is an outcome of profiling that produces legal effects concerning or significantly affecting you.
  8. Right to data portability: You have the right to obtain your personal data in a machine-readable format or, where possible, as a direct transfer from one processor to another.
  9. Right to complain – if we refuse your request under the Rights of Access, we will provide you with a reason as to why. If you are not satisfied with the way your request has been handled, please contact us.
  10. Right to withdraw consent – ​​you have the right to withdraw any consent you have given to us to process your personal data.

Data we collect

– Information you have provided us
This could be your email address, name, billing address, home address etc. – mainly information that is necessary for delivering you a product/service or to enhance your customer experience. We save the information you provide us with in order for you to comment or perform other activities on the website. This information includes, for example, your name and email address.

– Information automatically collected about you
This includes information that is automatically stored by cookies and other session tools. For example, your shopping cart information, IP address, shopping history (if any), etc. This information is used to improve your customer experience. When you use our services or view content on our website, your activities may be logged.

How we use your personal data

We use your personal data to:

  • provide our service to you. This includes, for example, registering your account; providing you with other products and services that you have requested; providing you with promotional items at your request and communicating with you in relation to those products and services; communicating and interacting with you; and notifying you of changes to any services.
  • improve your customer experience;
  • fulfill an obligation under the law or the contract;

We use your personal data for legitimate reasons and/or with your consent.
For reasons related to the conclusion of a contract or the fulfillment of contractual obligations, we process your personal data for the following purposes:

  • to identify you;
  • to provide you with a service or to send/offer you a product;
  • communicate or for sales or invoicing;

For reasons of legitimate interest, we process your personal data for the following purposes:

  • administer and analyze our customer base (purchasing behavior and history) in order to improve the quality, variety and availability of the products/services offered/provided;

With your consent we process your personal data for the following purposes:

  • to send you newsletters and promotional offers (from us)

We process your personal data in order to comply with obligations arising from law and/or use your personal data for options provided by law. We reserve the right to anonymize the personal data collected and to use such data. We will use data outside the scope of this policy only when it is anonymized. We keep your billing information and other information collected about you for as long as necessary for accounting purposes or other obligations arising from law, but not longer.

Cookies and other technologies we use

We use cookies and/or similar technologies to analyze customer behavior, administer the website, track users' movements, and to collect information about users. This is done in order to personalize and improve your experience with us.

A cookie is a small text file stored on your computer. Cookies store information that is used to help make sites work. Only we can access the cookies created by our website. You can control your cookies at the browser level. Choosing to disable cookies may hinder your use of certain functions.

We use cookies for the following purposes:

  • Strictly Necessary Cookies: These cookies are essential in order to allow you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, certain features you have asked for, such as logging in to the website or creating an online shopping cart, cannot be provided.
  • Performance Cookies: These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies do not collect information that identifies a specific visitor. All information these cookies collect is aggregated and therefore anonymous. It is used solely to improve how a website works.
  • Google Analytics Cookie, a web analytics service provided by Google, Inc.. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage.
  • The Facebook Pixel cookie allows us to track conversions that occur on our website as a result of the adverts we are running on Facebook. For example, if you want to track opt-ins to a particular campaign advertised on Facebook, the cookie tells Facebook every time a user has opted into a particular campaign on our site. Facebook compares the conversion event with the group of people who were shown the advert or who clicked on it, in order to provide us with information that helps us understand the return on investment for your advertising spend. AFK does not use this cookie for the purposes of profiling the interested party but only in an aggregate and anonymous way for statistical purposes.
  • We use the Google Adwords/Doubleclick Conversion Pixel cookie to find out which keywords generate the most clicks on Google and conversions into product purchases. This tool indicates what happened after users clicked on our ad on Google. Thanks to this information, we are able to identify the most effective keywords for our business.
    FK does not use this cookie for profiling purposes of the interested party, but only in an aggregate and anonymous way for statistical purposes.

The data generated by Google Analytics are stored by Google as indicated in the Information available at the following link https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage.. The user can selectively disable the action of Google Analytics by installing on their browser the opt-out component provided by Google. To disable the action of Google Analytics, please refer to the link below: https://tools.google.com/dlpage/gaoptout

Finally, third parties may use this information, also combining it with other information already available to them for purposes other than purely technical ones (functionality or session), subject to the user's consent. To learn more, access the privacy policy links of the individual third parties and manage your options by following the links presented below and/or set your browser as described below.

Google Analytics privacy policy cookies
http://www.google.com/intl/it/policies/privacy/

Facebook privacy policy cookies
https://it-it.facebook.com/help/cookies/?ref=sitefooter

Twitter privacy policy cookies
https://support.twitter.com/articles/20170519-use-of-cookies-and-other-similar-technologies-by-twitter

Google+ privacy policy cookies
https://www.google.com/intl/it/policies/technologies/cookies/

Youtube privacy policy cookies
https://www.google.it/intl/it/policies/privacy/

Facebook Pixel privacy policy cookies
https://www.facebook.com/help/cookies/

Google Adwords privacy policy cookies
http://www.google.it/intl/it/policies/privacy

How to control or delete cookies
By choosing to refuse cookies, you may not be able to use all of the features of the site.
You can block cookies by following the instructions provided by your browser (usually found in the “Help”, “Tools” or “Edit” menus). Disabling a cookie or category of cookies does not delete them from your browser. Therefore, this operation must be performed directly in the browser.
If you want to delete, disable or restore cookies on your computer, you can use the cookie configuration pages made available by any third-party content providers, or through the user's browser options.
Below is a list of instructions for managing cookies in relation to the most popular browsers:


• Chrome

https://support.google.com/chrome/answer/95647?hl=en&topic=14666&ctx=topic


• Firefox

https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer


• Internet Explorer

http://windows.microsoft.com/en-US/internet-explorer/delete-manage-cookies#ie=ie-11


• Safari

https://support.apple.com/kb/PH17191?viewlocale=en_US&locale=en_GB


If you use a mobile device, please refer to your mobile device's instruction manual to find out how to manage cookies.
For more information about cookies, including how to view the ones that have been set on your device, how to manage them and delete them, visit:

www.allaboutcookies.org